Espectacularity® calculates the ROI of the impact of your television content while people watch television and in front of each word, image, audiovisual and message related to your brand or purpose.
To achieve this we request the consent of the client so that, through our sensor of emotions integrated to his television, it can measure the attention of the look (eye tracking), sex, age, and the immediate emotional reactions, positive or negative. In addition we can tell you, content to content, which were more profitable, and accompany you in the planning of your next strategy to achieve a proposal that connects with the emotions and the unconscious of people.
Capture of immediate emotional reaction
100% accuracy. Without Smartphone tracking, without downloading applications, without surveys
Activation of the measurement in 24 hours
Personalized dashboard to control ROI and effectiveness
Analytics per person and minute by minute to calculate the ROI of each action
Evaluate if your advertising activation worked or not, measure your brand presence and recognize what niche market you should address the next time you advertise.
Measure the purchase intention in front of your product while the consumer navigates in your store, module, restaurant and shopping center.
Recognize which words, images and messages arouse emotion while browsing online.
Validate your product/service idea and the concept of your brand in the right target audience, before being launched on the market.