Espectacularity® calculates the ROI and the effectiveness of the impact that your product, idea or concept will have before it is launched on the market.
To achieve this we capture through our emotional sensors, the emotional reaction at the unconscious level of the people who interact and experiment with the new product. These reactions are expressed through facial gestures, body movements and paralinguistic signals (way of speaking) of those who participate in the test.
Capture of immediate emotional reaction
100% accuracy. Without Smartphone tracking, without downloading applications, without surveys
Activation of the measurement in 1 hour
Personalized dashboard to control ROI and effectiveness
Analytics per person and minute by minute to calculate the ROI of each action
Evaluate if your advertising activation worked or not, measure your brand presence and recognize what niche market you should address the next time you advertise.
Measure the purchase intention in front of your product while the consumer navigates in your store, module, restaurant and shopping center.
Recognize which words, images and messages arouse emotion while browsing online.
Recognize which words, images and stories arouse emotion while you live offline, in front of television and radio.